CRM Data Analyst Manager

Location: Stockholm, full time
Period: ASAP – 21 januari 2027
Hourly rate: 700 ex VAT

Key skills

• Reporting & analytics
• Data governance

Role Overview

A data-driven and strategic CRM Data Analyst Manager to track, analyze, and optimize outbound communication campaigns, marketable consumers, and product registrations across all European markets. This role will work closely with cross-functional teams (Outbound Communications, CRM, Data, Direct Sales (D2C) and local markets) to deliver actionable insights, enhance data accessibility, and support experimentation initiatives that drive business growth.

Key Responsibilities

1. CRM Campaign Performance & Insights

Develop a standardized CRM performance tracking framework to measure engagement, conversions, and ROI across all campaigns.

Deliver weekly and monthly performance reports with clear insights and recommendations for campaign optimization.

Support experimentation initiatives by analyzing test results and providing data-driven recommendations (e.g., Black November, CRM insights and so on).

2. Consumer Growth & Product Registration Optimization

Track and report on Marketable Consumers, ensuring growth through improved visibility and optimization initiatives.

Collaborate with the Data Team to design and implement dashboard enhancements for real-time tracking of Marketable Consumers and Product Registrations (Country, Touchpoint, Spending Group).

3. Data Availability & Market Enablement

Build and maintain a centralized CRM data repository with clear definitions and access guidelines.

Develop and maintain handbooks or conduct training sessions to ensure markets understand and effectively utilize CRM data.

4. Data Support

• Support data-related requests in Outbound Communication, Product Registration and Marketable consumers area
• Provide insights and recommendations to guide future CDP adoption.

Qualifications & Skills

Bachelor’s degree in Marketing, Business Analytics, Data Science, or related field.

Proven experience in CRM analytics, campaign performance tracking, or marketing data analysis and GA4.

Strong knowledge of SQL, Python, data visualization tools (e.g., Power BI, Tableau, Looker) and CRM platforms.

Ability to translate complex data into clear insights and actionable recommendations.

Strong collaboration skills, with experience working with cross-functional and international teams.

Detail-oriented, proactive, and comfortable managing multiple priorities in a fast-paced environment.

Must Have

Bachelors degree in Marketing, Business Analytics, Data Science or related field.

Proven experience in CRM analytics, campaign performance tracking, or marketing data analysis.

Strong knowledge of GA4, SQL, Python, data visualisation tools ( e.g. Power BI, Tableau, Looker) and CRM platforms.

Nice to Have

Experience with BluConic

Experience with Iterable.